Successful campaign returns to focus on four issues

The Council is relaunching it’s successful Don’t be a Waster – Reduce, Reuse, Respect campaign focusing on the four biggest issues – fly tipping, litter, dog fouling and waste.

The campaign initially ran for 12 months last year and achieved some significant successes including:

  • A reduction in fly tipping incidents at hot spot areas following the introduction of new mobile CCTV equipment and signage
  • A reduction in complaints about dog fouling in the district.
  • 600 people attended Love Food hate Waste roadshows
  • 100 people attended free Dogs Trust roadshows promoting responsible dog ownership
  • More than 2,500 votes were cast in our competition to find the furry face of our dog fouling campaign 
  • Glow in the dark stickers encouraging dog owners to pick up after their pets were shared with 14 local parish councils.
  • Senior Council managers and staff took part in a Big Clean up – picking up litter in Abbot’s Road.

Cllr Chris Pearson, Executive member and lead councillor with responsibility for housing, leisure, health and culture, explained, “We had a really good response from residents, local businesses and parish and town councils who supported the campaign.

“Now we’re taking the most successful elements and will look at how we can work to continue to tackle these issues over the long-term. We know these issues matter to our residents and we’re looking at different ways we can tackle them.”

The council has successfully won funding from WRAP to tackle the issue of layby litter in the Sherburn area and will work to support parish councils roll out the popular ‘Green Dog Walker’ scheme – these responsible dog owners tie a green ribbon to their dog’s lead and pledge to pick up after their pets, carry spare dog poo bags and report those who don’t pick up after their pets.

Other initiatives will include working with a local school for a creative writing competition, new anti-littering stencils and an accreditation scheme to help residents who appeal for a ‘tip run/man with a van’ on Facebook to reduce fly tipping.