New initiative to tackle litter - can you pick up #1pieceofrubbish and support Don’t be a Waster – Reduce Reuse Respect?

Selby District Council has started the Don’t be a Waster campaign by focussing on litter in our district.

The #1PieceofRubbish initiative asks residents to pick up one piece of rubbish and put it in the bin. And if they share a pictures of them doing so – via social media or email – they will have  a chance of winning vouchers to the Summit Indoor Adventure or a meal at Abbey Fisheries in Selby.

All residents need to do is share on Twitter @selbydc, via our Facebook page or by emailing it to On Friday 16 January we’ll pick the first winner who will receive a fish and chip supper for two from award-wining Abbey Fisheries in Selby. Then we’ll give away £20 of vouchers for the Summit on Friday 20 January and on Friday 27 January.

The January focus on litter is part of an ambitious year long project to tackle issues we know are important to residents – such as flytipping, waste, dog fouling, recycling and litter – to clean up our district.

 “We all like to see clean streets in our villages and towns and get frustrated by people who litter . #1pieceofrubbish encourages us to take responsibility and is one small step we can take to improve our communities for everyone,” said Selby District Council’s Chief Executive Janet Waggott.

The 1 piece of rubbish challenge started as a people’s initiative in France, supporting the idea that we’re all capable of picking up 1 piece of rubbish per day – for cleaner streets, communities and cleaner future. The results have been clear – 3,475 Instagram pictures, 12,031 Facebook, Twitter and Instagram fans and 32,483 kg of rubbish.

Janet added: “If we all picked up one piece of rubbish a day we could make a huge difference. Littering is completely unacceptable and we want to inspire everyone to make where they live, work and play somewhere they are proud of.

“It’s about making a difference ourselves and everyone taking responsibility and working together to make where we live a better place, whether as individuals, groups or companies.”

Eddie Platt, the originator of the #1PieceofRubbish initiative, added, "This is for cleaner streets, cleaner cities and a cleaner future. Everybody's responsible for litter and we can all do something about it just picking up a piece of rubbish per day everyday."

The #1PieceofRubbish initiative supports the Bin It For Good project currently running in Selby. Both are part of the new 12 month Don’t Be A Waster – Reduce, Reuse, Respect campaign.