Explore Heart of Yorkshire Toolkit


Bustling market towns, charming villages, stunning medieval architecture and beautiful countryside begging to be explored. Find it all in the Selby District, at the Heart of Yorkshire.

Located right at the centre, or heart, of the historic county of Yorkshire we have been witness to monumental moments of history that have all left their mark and influenced the unique character of the Heart of Yorkshire - all waiting to be shared.

Showcasing Selby District

As we begin to take tentative steps out of lockdown, we will be putting in place a series of activities and initiatives to showcase what Selby District can offer residents and visitors alike.

As difficult as the past year has been, with attention firmly fixed on enjoying days out and holidaying in the UK in 2021, we have an unprecedented opportunity. There is now an audience that has discovered the simple pleasures of simply getting outside and exploring somewhere new, be that a local park or common ground, or venturing further to nature reserves and local trails. By educating and inspiring these audiences to explore somewhere new, yet familiar, we can grow the interest in everything on offer across Selby District and put ourselves at the Heart of the Yorkshire experience. It’s a chance for Selby District to stand out, change perceptions and develop new audiences across the year.

We want to work together to showcase what our area can offer residents and visitors and we want to provide a collective voice for businesses working in the visitor and cultural economy.

Heart of Yorkshire Branding 

We've created a toolkit that includes everything you need to make the most out of the Heart of Yorkshire marketing and promotions activity, and for you to feature it in your own marketing.

The Heart of Yorkshire identity is available for you to use across your promotional material, as you introduce the district and talk about its assets. In addition to this, we have a range of marketing material available for you to use in your own promotions, which includes:

  • Heart of Yorkshire logos (pdf, png & jpg versions).

  • Brand Guidelines and Personality Mix

  • Logo Usage Guide with advice on how to use the logo and showcase examples, so you can see how you can use it over your own images.

  • Sample copy about the Heart of Yorkshire that you can use in your own marketing and promotions, highlighting what Selby District has to offer.

  • Images - a selection of images from across Selby District that are available for you to use in your own marketing and promotional material. 

Download the Branding and Toolkit here

Get Involved 

Here’s how we think you can make the most of the Heart of Yorkshire activities and initiatives in your marketing:

  • Use the Heart of Yorkshire branding in your own promotions.
  • Introduce the Heart of Yorkshire and talk about the district's assets on your website.
  • Like and Follow the Heart of Yorkshire social media channels - Facebook, Twitter and Instagram
  • Be part of the overall conversation – tag @heartofyorkshire and use #ExploreHeartofYorkshire #HeartofYorkshire #SelbyDistrict in your social media content.
  • A picture is worth a thousand words – make the most of the images available for you to use.
  • Keep in touch - let us know about your visitor offer, news, updates and events.

If you have any questions about the Heart of Yorkshire brand and marketing plan, or if you need help or support with your marketing and promotion, please contact Jennie Lowthian, Tourism Development Officer at jlowthian@selby.gov.uk

Click here for our Explore Heart of Yorkshire Privacy Notice