There are lots of different ways businesses and community groups on the UCI Road World Championship and Paracycling International route can get involved in the races. Many businesses take the opportunity to promote their business by decorating their shop fronts and premises. This is a great way to get your business noticed by residents, visitors and the media.
Here are some examples of great ways businesses have done this:
Other businesses support the race by making some fantastic ‘land art’ that could be picked up by the helicopter cameras which broadcast the race around the world.