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'Thinking About Drinking' Awareness Campaign

08 February 2006

The Selby District Community Safety Partnership is launching a new bus advertising campaign aimed at raising awareness of the affects of too much alcohol.

Advertisements are being run on both the outside and inside of buses in the district explaining the Government's daily benchmarks for alcohol consumption for men and women, targeting passengers, car drivers and pedestrians.  This is part of the Community Safety Partnership's on-going work to reduce harm from alcohol misuse to people's health as well as alcohol's effect on other issues such as anti-social behaviour.

Leader of Selby District Council, Mark Crane, said:

"As part of its work to reduce crime and the fear of crime, the Selby District Community Safety Partnership has an important role to play in tackling some of the underlying causes of crime and anti-social behaviour, such as alcohol and drugs.  While there aren't any major problems with these issues in Selby, it's important that people have all the information they need to make informed choices about alcohol, which is why these bus adverts are so important - they clearly set out the benchmarks for daily alcohol consumption."

One of the key Community Safety Partners in this campaign is Selby and York Primary Care Trust.  The Trust's Director of Public Health, Rachel Johns, added:

"This work demonstrates the importance of the Selby District Community Safety Partnership in bringing key agencies together.  The campaign focuses on how too much alcohol can affect your health and how you act - issues that affect the whole community.  This campaign demonstrates that by working together the PCT, Selby District Council, North Yorkshire Police and others can help to give people in the Selby area information about key community safety topics."

The poster campaign will run on buses across the Selby district until mid-February.  The campaign includes two different posters, detailing the Government's daily benchmarking for alcohol consumption.  These are 3-4 units for men and 2-3 units for women.


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  Selby District Council, Civic Centre, Doncaster Road, Selby, North Yorkshire, YO8 9FT Email: info@selby.gov.uk Tel: 01757 705101